Electrify Video Partners

• 1.INTRODUCTION

Who are we?

We are Electrify Video Partners Ops Limited, a company with registration number 13775864, and with registered address at 86-90 Paul Street, London, England, EC2A 4NE (“we”, “us” or “our”). We are a media company that invests in and operates established creator businesses. Our group companies include Electrify US Holdco, Inc and A&E Enterprises B.V.

Where we or our group companies decide the means or purpose of processing your personal data, we are the data "controller."

What’s this policy about?

This notice explains how we and members of our corporate group process personal data, as controllers, in relation to individuals (“you” or “your”) who

• •visit our websites, including
• ◦www.electrify.video
• ◦www.fireship.io
• ◦www.mentourpilot.com (incl. app.mentourpilot.com)
• ◦www.simplehistory.co.uk
• ◦www.veritasium.com
• ◦www.astrumspace.co
• ◦www.spitbrix.com
• ◦www.snatoms.com
• ◦www.fizzytoyshow.com
• ◦www.improvementpill.net
• ◦www.electrify.art
• ◦www.ui.dev
• ◦www.bytes.dev
• ◦www.react.gg
• ◦www.query.gg
• ◦www.simpli.de
• ◦www.elementsoftruth.game
• ◦https://www.watchfern.com/

(the “Websites”);

• •visit our apps, including
• ◦Mentour Aviation
• •interact with our social media channels
• •purchase our products, including memberships, online courses and books

(together, the “Services”).

We update this policy from time to time, so you should check back in on a regular basis. Where appropriate, we will actively notify you of changes.

Throughout our Websites we may link to other websites owned and operated by third parties, and you may also be interacting with our media on third-party websites. Those third-party websites may also gather information about you in accordance with their own separate privacy notices. For privacy information relating to those third-party websites, please consult their privacy notices as appropriate.

Please be advised that the practices described in this privacy notice apply only to information gathered online through our Services. It does not apply to information that you may submit to us offline or by third parties to which we may link or who may link to us.

What are your rights?

You have the following rights, although these rights may be limited in some circumstances:

• •Ask us to send a copy of your data to you or someone else
• •Ask us to restrict, stop processing, or delete your data
• •Object to our processing of your data
• •Object to use of your personal data for direct marketing
• •Ask us to correct inaccuracies

How do you contact us?
(if you have questions about this policy or to exercise your rights)

If you have any questions concerning this notice, including how you can exercise your rights, please contact us at: team@electrify.video .

You can contact the relevant regulator or supervisory authority in your country (and make a complaint). For example, if you are based in the UK, you can get in touch with the Information Commissioner’s Office: https://ico.org.uk/concerns.

• 2.YOUR PERSONAL DATA

Personal data

What it includes

Contact Data

Such as your:

• •Name
• •Personal email address
• •Phone number
• •Address
• •Business email address (if representing a brand)
• •Business name (if representing a brand)

Website Analytics

Such as Information as about your:

• •IP address
• •Device information
• •Browser type
• •Settings and information about your activity on the Websites (such as the date/time stamps associated with your usage, pages and files viewed, referral URLs, searches, and other actions you take such as which features you use)
• •Device event information (such as system activity, error reports (sometimes called “crash dumps”) hardware settings)

Device Data

Such as information about your:

• •Computer
• •Phone
• •Tablet
• •Other device you use to access our Services.

Depending on the device used, this Device Data may include information such as your:

• •IP address (or proxy server)
• •Device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”)
• •Location
• •Browser type
• •Hardware model
• •Internet service provider and/or mobile carrier
• •Operating system
• •System configuration information

Ad Data

Information about interactions you make with our advertisements displayed on third-party websites such as whether the ad was viewed or clicked, a timestamp for this, where the ad was displayed, and which as it was.

Payment Data

Information we may receive when you pay for our Services, such as:

• •Contact Data
• •Services being paid for
• •Delivery address
• •Amounts paid and payable
• •Bank details including cardholder name, account number, and sort code
• •Location information

Feedback Data

Information relating to you which is contained within enquiries, complaints, feedback, questions, forms, surveys, uploaded files, chatbots and conversational AI tools, or any other interactive content which you may share with us.

Social Media Data

Information you provide when you engage with us via social media (for example, on YouTube, Patreon, Instagram, Twitter, Discord or LinkedIn) such as via (and as applicable):

• •Comments
• •Responses
• •Direct messages

Account Data

In some cases, our Services enable you to create an account. Personal data collected may include:

• •Account login (incl. user name and password)
• •Subscription details

and any other information relating to your account with us.

Job Applicant Data

Such as information about your:

• •Education
• •Work experience
• •Previous roles
• •CV
• •Contact Data

and any other information you provide when applying for a job.

Contributor Data
Co(within a production / “Performance”)

In some cases, where you are a participant in content that is produced by one of our group companies, personal data may include your:

• •Image and other physical characteristics
• •Voice
• •Personal views and opinions

and any other information that is shared as part of the production.

• 3.HOW WE USE IT

To provide our Services to you

Purpose and data: We collect and use your personal data (including your Contact Data, Account Data, Payment Data and Social Media Data) in order to:

• •Create and manage your account with us.
• •Enable you to use our Websites and Services.

Legal basis and further information: We may process this personal data:

• •Where it is necessary for the performance of the terms which we have in place between us and you.
• •To pursue our legitimate interests in promoting our business and furthering our commercial interests.

Sources and recipients: We collect this information from you when you register an account with us or use our Websites and Services (including services available on Patreon).

We may share your information with Stripe, Inc., PayPal Holdings, Inc., and Shopify Inc., in order to process payments which you make via our Websites. We may share your information with OpenAI, LLC in order to provide AI-powered conversational services.

To understand how you use our Websites and improve the same

Purpose and data: We collect and use your personal data (including Website Analytics and Device Data), in order to:

• •Analyse how our Websites are used so we can improve them to engage and retain users.
• •Determine which parts of our Websites are most interesting and helpful to people and for other similar purposes.
• •To improve, test and monitor the quality and delivery of our Website.
• •To identify and correct any problems on our Services.

Legal basis and further information: We only process this data where we have your consent to do so. You can withdraw your consent for us collecting this information by changing the settings on the cookies tool on the Websites.

Sources and recipients: We collect this information from you (in an automated way) when you access or use our Websites, and we do this using the technology referenced in section 5 below.

We use technology and services, made available by certain third-party analytics providers, to collect this information.

We may share this information with Google LLC., Webflow, Inc., FiveTran, Inc., Shopify Inc., Kit, Inc. (f/k/a ConvertKit, Inc) and Cloudflare, Inc. in order to achieve these purposes.

To respond to your feedback

Purpose and data: We collect and use your personal data (including Feedback Data, Social Media Data and Contact Data) in order to: (i) review and respond to your enquiries, complaints, feedback, questions, forms, surveys, or any other interactive content which you may share with us; (ii) provide customer care services; and (iii) improve, test and monitor the quality and delivery of our Services.

Legal basis and further information: We may process this personal data:

• •To pursue our legitimate interests in promoting our business and furthering our commercial interests.
• •To pursue your legitimate interests in ensuring that you get the best out of your experience when using our Services.

Sources and recipients: We collect this information from you when you communicate with us.

To send you marketing communications

Purpose and data: We collect and use your personal data (including Contact Data) in order to contact you with direct marketing about our Services and business updates.

Legal basis and further information: We process this personal data where you have given your consent to us doing so.

Sources and recipients: We collect this information from you when consent or opt-in to receive these communications. You can withdraw your consent or opt-out of receiving such communications by:

• •contacting us at: team@electrify.video
• •using the ‘unsubscribe’ link in marketing emails

We may share this information with Shopify Inc., The Rocket Science Group LLC (t/a Mailchimp), Brevo (formerly Sendinblue), Twilio Inc., (SendGrid), and Kit, Inc (f/k/a ConvertKit, Inc).

To carry out our recruitment process

Purpose and data: We collect and use your personal data (including Contact Data and Job Applicant Data) in order to (i) receive any applications you send us (ii) consider your application(s) (iii) respond to your application(s).

Legal basis and further information: We may process this personal data:

• •To pursue our legitimate interests in promoting our business and furthering our commercial interests.
• •To pursue both our and your legitimate interests in ensuring that we can review and respond to your application(s).

Sources and recipients: We may collect this information from (i) you when apply for a job via our Websites or otherwise (including via email) or (ii) third parties: JOIN Solutions AG, LinkedIn Ireland Unlimited Company, and LinkedIn Corporation.

To determine whether you engage with our adverts or our sponsor adverts

Purpose and data: We collect and use your Ad Data to determine whether you interact with advertisements which we display on third-party websites and whether the ad led you to a purchase. This enables us to measure the success of our ad campaigns. This also applies to sponsored content that is placed on our websites and provided to us by third parties; these third parties may collect data to determine whether you engaged with the content (or links) and whether that resulted in you visiting and making a purchase from their websites.

Legal basis and further information: We process this personal data to pursue our legitimate interests in promoting our business and furthering our commercial interests or based on your consent.

Sources and recipients: This information is collected using ad technology on third-party websites. If you see our advertisements on third-party websites, please refer to that website’s privacy notice for more information on how your information is being collected on that website (including how, if applicable, that third-party is using your Ad Data). In the case of sponsored adverts, this information is collected using ad technology on our websites

We access this information via Google Analytics and Google Adwords, Meta Business Suite, and Klaviyo to understand the success of our ad campaigns.

Section 5 below provides some general information on how you can control cookies, which are stored on your devices, via your browser settings.

• 4.OTHER

Storage & Transfers

We are based in the United Kingdom and the United States, but we regularly collaborate with an international network of partners, affiliates and subcontractors based in other countries. As such, personal information we collect may be transferred, and stored and processed outside of the UK and European Economic Area in a country in which we or our partners, affiliates or subcontractors maintain facilities.

We will ensure that transfers of personal information to a third country or an international organization are subject to appropriate safeguards (in accordance with data protection laws).

Retention

We will only retain personal data for as long as necessary to fulfil the purposes that it has been collected for, including for the purposes of satisfying any legal requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or accidental disclosure of personal data, the purposes for which we process the personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Sources

Other than as set out above, we may also receive your personal data as a result of an acquisition we make of a company or a purchase of assets from a company.
Legal basis: our legal basis for this processing is our legitimate interests pursued in negotiating and concluding the relevant transaction, and to promote our business and further our commercial interests

Disclosure

Other than as set out above, we may disclose your personal data:

• •Where required by law, government, competent authorities or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud. Legal basis: our legal basis for this processing is likely to be: compliance with legal obligation or legitimate interests in: (i) obtaining advice in relation to legal and similar proceedings; (ii) communicating with relevant third parties in relation to legal and similar proceedings; and/or (iii) protecting and defending ourselves from legal and similar proceedings.
• •With members of our corporate group as necessary for the purposes (and on the legal basis) set out in this notice.
• •With third party service providers insofar as it is reasonably necessary for the purposes set out above. The following activities are carried out by our third-party service providers: email communications, document storage, messaging; the third parties include Google, Inc., Microsoft, Inc. and Slack Technologies, LLC.
• •If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared on the basis of the legitimate interests of us, our shareholders, customers and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you. Legal basis: our legal basis for this processing is likely to be: our legitimate interests pursued would typically include our interest (and that of our shareholders) in negotiating and concluding the relevant transaction, and our interest (and that of our users) in financing the business and ensuring the development and continuity of our business.

• 5.COOKIES, ANALYTICS AND SIMILAR TECHNOLOGIES

Cookies, pixels and other technologies store and access data on devices to help websites and apps work. This table explains their purpose, how long they last, and who else can access their data. We get consent to use them unless they’re essential to the Website.

Most browsers allow control over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.

Domain

Cookie/data

Duration

Purpose

Source

www.electrify.video

Cookie: “_cfuvid”

Session

Used to enforce rate limiting rules

Cloudflare (via Webflow)

www.veritasium.com

Cookie: “crumb”

Session

Prevents cross-site request forgery (CSRF)

Squarespace

www.veritasium.com

Cookie: “ss_cvr”

Two years

Identifies unique visitors and tracks a visitor’s sessions on a site

Squarespace

www.veritasium.com

Cookie: “ss_cvt”

30 minutes

Identifies unique visitors and tracks a visitor’s sessions on a site

Squarespace

www.veritasium.com

Cookie: “_cf_bm”

30 minutes

Identifies and mitigates automated traffic to protect your site from bad bots

Cloudflare

http://Fireship.io

Cookie: “_ga_VTJV5CVC6K”

1 year

Used to store and count page views for Google Analytics

Google Tag Manager

http://Fireship.io

Cookie: “_ga”

48 hours

Used to store and count page views for Google Analytics

Google Tag Manager

http://Fireship.io

Cookie: “_gcl_au”

28 days

To store and track conversions

Google AdSense

http://Fireship.io

Cookie: “_cf_bm”

30 minutes

Identifies and mitigates automated traffic to protect your site from bad bots

Cloudflare (via Vimeo)

http://Fireship.io

Cookie: “_cfuvid”

Session

Used to enforce rate limiting rules

Cloudflare (via Vimeo)

http://Fireship.io

Cookie: “vuid”

2 years

Vimeo-generated ID used for generating analytics information for the video owner.

Vimeo

http://Fireship.io

Cookie: “test_cookie”

15 minutes

Functionality requirements for Google Ad Manager

Doubleclick.net

www.mentourpilot.com

Cookie: “_ga_VTJV5CVC6K”

1 year

Used to store and count page views for Google Analytics

Google Tag Manager

www.mentourpilot.com

Cookie: “_ga”

48 hours

Used to store and count page views for Google Analytics

Google Tag Manager

www.mentourpilot.com

Cookie: “cmplz_id”

Session

Non-identifiable user-id used for A/B testing

Complianz

www.mentourpilot.com

Cookie: “cmplz_policy_id”

Session

Signals if the current user has accepted the most recent cookie policy

Complianz

www.mentourpilot.com

Cookie: “cmplz_saved_categories”

Session

Identifies the user’s saved cookie preferences

Complianz

www.mentourpilot.com

Cookie: “cmplz_saved_services”

Session

Identifies the user’s saved cookie preferences

Complianz

www.mentourpilot.com

Cookie: “cmplz_consented_services”

Session

Identifies the user’s saved cookie preferences

Complianz

www.mentourpilot.com

Cookie: “cmplz_marketing”

Session

Signals that the user has consented to the marketing level of cookies

Complianz

www.mentourpilot.com

Cookie: “cmplz_statistics”

Session

Signals that user has consented to the statistics level

Complianz

www.mentourpilot.com

Cookie: “cmplz_preferences”

Session

Signals that the user has consented to the preferences level

Complianz

www.mentourpilot.com

Cookie: “cmplz_functional”

Session

Signals that the user has consented to the preferences level

Complianz

www.mentourpilot.com

Cookie: “cmplz_banner-status”

Session

Identifies if there is a need to surface the cookie banner to the user

Complianz

www.mentourpilot.com

Cookie: “_cf_bm”

30 minutes

Identifies and mitigates automated traffic to protect your site from bad bots

Cloudflare

www.simplehistory.co.uk

Cookie: “_ga”

48 hours

Used to store and count page views for Google Analytics

Google Tag Manager

www.simplehistory.co.uk

Cookie: “_gid”

1 day

Used to store and count page views for Google Analytics

Google Analytics

www.simplehistory.co.uk

Cookie: “_gat”

1 minute

To read and filter requests

Google Analytics

www.simplehistory.co.uk

Cookie: “_ga_VTJV5CVC6K”

1 year

Used to store and count page views for Google Analytics

Google Tag Manager

www.simplehistory.co.uk

Cookie: “YSC”

Session

To store and track interactions

YouTube

www.simplehistory.co.uk

Cookie: “VISITOR_INFO1_LIVE”

6 months

To store and track interactions

YouTube

www.simplehistory.co.uk

Cookie: “VISITOR_PRIVACY_METADATA”

6 months

Stores the user's cookie consent state for the current domain

YouTube

www.simplehistory.co.uk

Cookie: “__Secure-ROLLOUT_TOKEN”

6 months

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

YouTube

www.simplehistory.co.uk

Cookie: “__Secure-YEC”

395 days

Used to store user video player preferences when embedded YouTube videos are used

YouTube

www.simplehistory.co.uk

Cookie: “edgebucket”

13 months

Advertising

Reddit

www.simplehistory.co.uk

Cookie: “csv”

1 year

Advertising

Reddit

www.simplehistory.co.uk

Cookie: “session_tracker”

Session

This allow tracks users within a website when they move between web pages

Reddit

www.simplehistory.co.uk

Cookie: “loid”

13 months

Advertising

Reddit